Top 5 Personal Finance Budgeting and Planning Apps in Kenya Q4 2021

The final quarter of 2021 saw varied performance trends among the top five personal finance budgeting and planning apps in Kenya. This analysis, based on data from Sensor Tower, highlights the weekly downloads, revenue, and active users for these applications.

CashBook: Business Ledger Book experienced fluctuating weekly downloads, starting at 904 and ending at 686. Weekly active users showed a slight decrease from 3.2K to about 3K by the end of December.

Budget planner—Expense tracker saw a gradual decline in weekly downloads from 445 to 183. Revenue hovered around small figures, with a peak of $13 in the last week of December. Active users also decreased from 657 to 440 over the quarter.

Wallet: Budget Expense Tracker had a modest weekly revenue, peaking at $35 at the beginning of the quarter and stabilizing around $18-$25 towards the end. Downloads showed a downward trend from 441 to 111, while active users fluctuated slightly, ending the quarter at 638.

Money Manager Expense & Budget maintained steady weekly revenue, with a peak of $42 in early November. Downloads remained relatively stable, starting at 279 and ending at 195. Active users showed minor fluctuations, ending at 1.5K.

Spending Tracker had consistent, albeit low, weekly revenue, peaking at $10 in the final week of December. Downloads varied, starting at 286 and ending at 145. Active users showed a slight decrease from 671 to 567 throughout the quarter.

For more detailed insights, visit Sensor Tower.